Outsourcing SEO?


Outsourcing SEO?
Outsourcing SEO?

Date: 16.03.2018

The phone book is dying. A Harris Interactive poll from 2011 found that almost 70% of adults in the U.S. “rarely or never” use the phone book. It also found that most of them (60%) use the Internet to find contact information.

This should come as no surprise. There are more than 100 billion searches each month on Google — 33 million a day — after all. That’s a big number, but it’s even bigger when you realize that it’s the equivalent of every single person on the planet doing five Google searches a day, every day. While many of these users aren’t necessarily looking for products or services, you can rest assured that the rest are, as 89% of consumers use search engines for purchase decisions, while 71% of business purchase decisions are started with a search engine.

In other words, businesses large and small need to have an online presence in some capacity to compete nowadays.

 However, SMBs aren’t the only ones who need to heed the writing on the wall. Marketing agencies need to evolve as well, and be able to offer their clients the online strategies they need, too.

That’s why many agencies are increasing their online strategy spending. Just consider the fact that:

  • 69% of senior marketers are currently allocating their digital marketing funds to website content, development and performance optimization. 53% are spending part of their budget on social media community growth and engagement.
  • In April 2015, BIA/Kelsey estimated that U.S. mobile ad spending on local, or location-targeted, placements would rise 56% this year to $6.7 billion, or 37% of all mobile ad dollars.
  • 28% of marketers have reduced their advertising budget to fund more digital marketing
 Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process. In fact, by 2018, Internet advertising will be poised to overtake TV as the largest advertising segment.
  • 37% of SMBs planned to spend more on internet marketing in 2015
  • 32% of SMBs said Internet marketing is “very effective” at attracting customers
  • 64% of SMBs surveyed handle their internet marketing in-house

In other words, small- and medium-sized businesses know that online marketing matters, want to get an online marketing strategy going, and are doing it.

If your agency doesn’t offer the online marketing services your clients want or you simply don’t have the resources to, don’t worry, because:

You can resell SEO and online marketing services.

Reselling SEO sounds more complicated than it is. You purchase the services you want — be it web design, content marketing, PPC — mark up the price, and then resell it to your clients.

You get to give your clients what they want without having to play catch up with other agencies.

If you’re interested in learning more about reselling SEO, feel free to ask a question here, or get in touch today.


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