1. You need results — fast.
It can take upwards of a year for new hires to truly add value to your organization, not to mention the significant time and money you’ve invested to recruit, interview, hire and train each new employee. Even the best recruiting processes can take two to three months to find the right candidate, vet him or her properly and complete the onboarding process. Plus, that one hire still isn’t enough to get the full job done.
By outsourcing the function to a partner instead of hiring full-time employees, you can move faster, learn more quickly and correct mistakes at an impressive speed. These team members are experts in their niches and know exactly what direction to run in.
2. You lack the expertise.
Eighteen percent of startup founders surveyed by Quartz noted inexperience or a knowledge gap as a reason for startup failures. If you’re not a digital marketer or a technologist, don’t pretend to be one.
Find partners with expertise in their fields and proven track records, who buy in to the company’s vision and culture. In the marketing world, many agencies sell similar suites of services, so it can be hard to distinguish among them. Vet potential partners’ founders, organizational approaches and past successes to ensure they’re applicable to your goals.
3. You just can’t find the time.
A lot of startups have a single person devoted to marketing or technology, with the expectation that this person will wear many hats and perform many functions at once. Stacking up too many responsibilities can burn out even the most loyal employees, causing some to leave and your company to spend even more on hiring. In fact, a study by Staples Advantage estimated that 40 percent of jobholders in 2016 will leave those jobs due to burnout.
So, call in reinforcements to spark creativity, momentum and productivity at your company. In Think And Grow Rich,
Napoleon Hill wrote
that, “Two or more people actively engaged in the pursuit of a definite purpose … constitute an unbeatable force.” The net effect of pairing your team with badass experienced professionals should skyrocket your productivity and results in the market.
4. You can’t afford a full team.
Whether you’re on a bootstrap or you’ve raised a bit of capital, money is always tight in the startup world, and capital efficiency matters. According to Quartz, 46 percent of startups fail due to running out of money, so find an outsourced partner that offers a flat rate for its service, with clear deliverables and a time line that gets you the most bang for your buck.
To further mitigate your risk, offer to pay upon successful delivery of work or on the basis of the results achieved. Another thing outside teams do is offset the recruiter costs, salaries, benefits and the legal and HR headaches that can accompany full-time hires. Plus, if these people don’t work out, they can generally be fired much faster with much less trouble.
Too many companies are afraid to look outwardly for help because they believe — incorrectly — that they can «build it» themselves or can’t afford a partner. If time is your enemy, though, outsourcing may be your new best friend. When done right, your strategy of uniting with an experienced outside expert will help level the playing field to save you both time and money, in one fell swoop.
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