7 tips for successfully outsourcing a mobile app or web design


7 tips for successfully outsourcing a mobile app or web design
7 tips for successfully outsourcing a mobile app or web design

Date: 16.03.2018

According to statista.com, in 2015 alone, 288 billion USD was spent on global IT outsourcing services. App development was the second most sought after service, totaling 84.5 billion USD. According to various sources about 50% of companies outsource some IT services and organizations are looking to outsource additional services in the future. Furthermore, 89% of clients are satisfied with their outsourcing contracts. There are many drivers that are increasing the need for outsourcing such as the ever increasing costs of developers and designers in the US, particularly in the Silicon Valley and other business hubs such as NYC.

With the app boom, there are not enough high quality developers and designers available in the US, while the number of english speaking quality designers is increasing around the world.

Additionally, the advancements in technology are lowering the costs of outsourcing while increasing its quality and outsourcing often offers faster application and web development. Provided you are looking to outsource your application or web design and development, here are some tips of how to do it right and what to look out for.

Do your research

Do your research to make sure you are partnering with the right outsourcing partner. Look at the portfolio of prior work and testimonials from real customers which can tell you a lot. Someone without secrets will be happy to connect you with his/her customers. You should also do your homework and check their social media mentions and Google search them.

If the company is hiding something, it will show up somewhere.

Most countries also have financial stats of all companies. A company that is in the red may not be the right choice! You should do all of this to avoid problematic situations.

Hire the right skills

Look for the skill set to make sure the partner can fulfill your needs. If you need a mobile app design, you need someone with strong portfolio of mobile designs. It’s not the same as web design, branding, illustrations or motion graphics. Some experienced designers can cover almost all of your needs but designers usually have a very specific area of expertise. A user experience designer may not be capable of designing your brand identity.

First impressions don’t lie

First impressions are very important. If a company is not organized during the initial period when they are courting you, what can you expect from them during the production stage? Response time is a good indicator. Do they actually care? Some design freelancers are hard to reach, you shouldn’t be working with someone like that. Spend some time in the beginning getting to know your partner. If the project manager doesn’t invite you on a call, you should definitely demand it. You are about to invest X amount of money into this partnership and the call with the service provider will tell you a lot. Trust your gut.

Transparent process and onboarding

Throughout the project, but especially at the beginning, a good design company/freelancer will keep you informed of the next steps. For example they will ask good questions and/or send you an agency brief. They will work on the knowledge transfer so that they can quote the project correctly and actually do a good job. They should also be proactive and explain the process so you know what to expect.

Understand cultural differences

There are excellent designers all over the world. However our designs are influenced by our culture. Match your culture and the dominant culture(s) of your customers to the culture of your design and development team for better results. For example, if you are from North America, you may find big difference in designs produced by designers from India or Asia. If your customers are from the US or Europe, it’s really not a good idea to outsource your work to the far east. There are metaphors that simply would not work. Different cultures look for different data to make decisions. You can easily confirm this by checking out websites or apps of some of the largest global companies. You will find out that the European websites tend to be more visually similar to the US version when compared to the set of Asian websites or those from other parts of the world.


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